Tag customer interest from GitHub issues
Let product conversations become organized follow-up automatically.
Trigger
New Issue Created
Triggers when a new issue is created in a GitHub repository. Pull requests are automatically excluded -- only true issues produce events. Results can be filtered by labels, assignee, creator, and mentioned user. The payload includes the issue number, title, body, state, labels, assignees, comment count, creator details, timestamps, and direct links to the issue on GitHub.
Action
Add Tags to Subscriber
Tool to add tags to a subscriber. use after retrieving a subscriber's uuid to segment them.
Why this helps
Customer requests in GitHub are easy to lose when they need to be remembered again in the email system.
- Keeps audience context connected to product feedback
- Reduces duplicate tracking
- Makes future targeted emails easier
Setup
Build it in a few focused steps.
- 1Connect GitHub and Mailcoach to Notis once through the portal.
- 2Create the automation in the portal or ask Notis to set it up conversationally.
- 3Tell Notis: When a new GitHub issue represents customer interest, add the appropriate Mailcoach tag to the matching subscriber.
- 4Pick the new issue trigger, choose the run-report channel, and test with one representative issue.
Questions about this workflow
How should Notis recognize customer interest?
Include the label, wording, or repository convention that identifies customer requests.
What if the subscriber is not found?
Tell Notis to report unmatched contacts for review rather than creating uncertain subscriber records.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link GitHub to Mailcoach. A trigger fires from one place; an action lands in another.
GitHub triggers
Mailcoach actions
New Workflow Artifact Created
Triggers when a new workflow artifact is created in a GitHub repository. Monitors for newly created GitHub Actions workflow artifacts. Optionally filters by artifact name to restrict monitoring to specific artifacts.
Add Mailcoach Campaign
Tool to create a new mailcoach campaign. use when you need to send or schedule an email campaign to a specific list or segment.
Branch Changed
Triggers when a GitHub branch changes. Monitors a specific branch for: - New commits pushed (head commit SHA changes) - Protection status toggled (branch becomes protected or unprotected) - Protection settings changed, including: required status checks and their enforcement level, admin enforcement, required pull request reviews (dismiss stale reviews, code owner reviews, approving review count, last push approval), required linear history, force push allowance, deletion allowance, conversation resolution, branch locking, and fork syncing.
Add Email List
Tool to create a new email list. use when you need to manage and organize subscribers before sending campaigns. use after authentication.
New Branch Created
Triggers when a new branch is created in a GitHub repository. Detects newly created branches. Deleted branches do not fire events.
Add suppression
Tool to add a suppression entry. use after detecting a bounce, spam complaint, or manual block.
Check Run Status / Conclusion Changed
Triggers when a specific GitHub check run changes its status or conclusion. Monitors a single check run for changes to: status (queued, in_progress, completed, etc.), conclusion (success, failure, neutral, cancelled, skipped, timed_out, action_required), started_at, and completed_at.
Add Tag to Email List
Tool to create a new tag within a specific email list. use after confirming the email list exists.
Check Suite Status / Conclusion Changed
Triggers when a GitHub check suite changes its status or conclusion for a given ref. Monitors all check suites associated with a git reference (branch, tag, or commit SHA) for changes to status (queued, in_progress, completed, etc.) and conclusion (success, failure, neutral, cancelled, skipped, timed_out, action_required, startup_failure, stale). Optionally filters by GitHub App ID.
Add Tags to Subscriber
Tool to add tags to a subscriber. use after retrieving a subscriber's uuid to segment them.
New Code Scanning Alert Created
Triggers when a new code scanning alert is created in a repository. Fires an event for each newly created code scanning alert detected in the configured repository. Alerts can be filtered by Git reference, scanning tool, state, and severity. The payload includes the alert number, rule details, tool information, state, severity, and the location of the most recent instance.
Add Template
Tool to create a new email template. use after preparing template name and optional html content.
New Repository Collaborator Added
Triggers when a new collaborator is added to a GitHub repository. Monitors the full list of collaborators on a repository and fires an event for each newly added collaborator. The payload includes the collaborator's GitHub username, account ID, profile URL, avatar URL, permission flags (pull, triage, push, maintain, admin), and assigned role name.
Add Transactional Email Template
Tool to create a new template that can be used for transactional emails.
Commit Event
Triggered when a new commit is pushed to a repository.
Append to Subscriber Import
Tool to append csv data to an existing subscriber import. use after retrieving a subscriber import when additional subscriber data needs to be added.
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When this happens · Trigger
Do this · Action
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