Launch release outreach from GitHub
Let a completed release become a clear customer update instead of another item on your mental checklist.
Trigger
GitHub Release State Changed
Triggers when a specific GitHub release (identified by tag name) changes. Monitors the release title, body/notes, draft flag, prerelease flag, published timestamp, target branch/commit, and the set of attached assets. The payload includes the full current release details, a list of which fields changed, and the previous values for comparison.
Action
Create Campaign
Tool to create a new campaign. Use when you have campaign details ready and want to launch.
Why this helps
After shipping, outreach can slip because the team is already focused on the next fix.
- Keeps launch communication timely
- Uses release notes as the campaign context
Setup
Build it in a few focused steps.
- 1Connect GitHub and Instantly to Notis once in the portal.
- 2Create a new automation and give it a clear release-outreach name.
- 3Ask Notis in one prompt to create an Instantly campaign from published release details.
- 4Select GitHub Release State Changed, choose a run-report channel, and test with a release.
Questions about this workflow
Can drafts be excluded?
Yes. Tell Notis to act only when the release is published and not a draft.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link GitHub to Instantly. A trigger fires from one place; an action lands in another.
GitHub triggers
Instantly actions
New Workflow Artifact Created
Triggers when a new workflow artifact is created in a GitHub repository. Monitors for newly created GitHub Actions workflow artifacts. Optionally filters by artifact name to restrict monitoring to specific artifacts.
Check Email Verification Status
Tool to check status of an email verification job. Use after submitting a verification request to retrieve the current status of a specific email address.
Branch Changed
Triggers when a GitHub branch changes. Monitors a specific branch for: - New commits pushed (head commit SHA changes) - Protection status toggled (branch becomes protected or unprotected) - Protection settings changed, including: required status checks and their enforcement level, admin enforcement, required pull request reviews (dismiss stale reviews, code owner reviews, approving review count, last push approval), required linear history, force push allowance, deletion allowance, conversation resolution, branch locking, and fork syncing.
Count Unread Emails
Tool to retrieve the count of unread emails. Use when you need to know how many unread messages are in your inbox before sending new emails.
New Branch Created
Triggers when a new branch is created in a GitHub repository. Detects newly created branches. Deleted branches do not fire events.
Create AI Enrichment
Tool to create an AI enrichment job for a campaign or lead list. Use when you need to enrich a resource with AI-driven insights.
Check Run Status / Conclusion Changed
Triggers when a specific GitHub check run changes its status or conclusion. Monitors a single check run for changes to: status (queued, in_progress, completed, etc.), conclusion (success, failure, neutral, cancelled, skipped, timed_out, action_required), started_at, and completed_at.
Create API Key
Tool to create a new API key. Use when you need to generate credentials for programmatic access to the Instantly API.
Check Suite Status / Conclusion Changed
Triggers when a GitHub check suite changes its status or conclusion for a given ref. Monitors all check suites associated with a git reference (branch, tag, or commit SHA) for changes to status (queued, in_progress, completed, etc.) and conclusion (success, failure, neutral, cancelled, skipped, timed_out, action_required, startup_failure, stale). Optionally filters by GitHub App ID.
Create Campaign
Tool to create a new campaign. Use when you have campaign details ready and want to launch.
New Code Scanning Alert Created
Triggers when a new code scanning alert is created in a repository. Fires an event for each newly created code scanning alert detected in the configured repository. Alerts can be filtered by Git reference, scanning tool, state, and severity. The payload includes the alert number, rule details, tool information, state, severity, and the location of the most recent instance.
Create Inbox Placement Test
Tool to create an inbox placement test. Use when you need to measure deliverability across providers with your prepared email and recipient list.
New Repository Collaborator Added
Triggers when a new collaborator is added to a GitHub repository. Monitors the full list of collaborators on a repository and fires an event for each newly added collaborator. The payload includes the collaborator's GitHub username, account ID, profile URL, avatar URL, permission flags (pull, triage, push, maintain, admin), and assigned role name.
Create Lead
Tool to create a new lead. Use when you need to add an individual lead to a campaign.
Commit Event
Triggered when a new commit is pushed to a repository.
Create Lead List
Tool to create a new lead list. Use when you need to organize leads into a dedicated list before importing them into campaigns.
Connect any two apps with Notis in the middle.
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When this happens · Trigger
Do this · Action
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