Document sales objections from call transcripts
Keep the buyer's actual concern visible in HubSpot so the next conversation can address it directly.
Trigger
Webhook received
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Action
Create a batch of emails
Creates multiple email objects for record-keeping (does not send emails) within hubspot crm in a single batch, allowing properties and associations to other crm objects to be set for each email.
Why this helps
Objections get paraphrased from memory or missed entirely when sales calls are logged later.
- Record objections in the context of the conversation.
- Preserve buyer wording or a faithful concise summary.
- Avoid attaching the activity when the relevant CRM record is uncertain.
Setup
Build it in a few focused steps.
- 1Connect AssemblyAI and HubSpot once in the Notis portal.
- 2Create an automation in Automations, New Automation, and give it a clear name.
- 3In one instruction, tell Notis to create an email engagement record when a buyer states a clear objection, and to associate it only with a confidently identified existing record.
- 4Choose the webhook trigger and select where run reports should go.
- 5Test with one real transcript and verify the activity association.
Questions about this workflow
Does the action send an email to the buyer?
No. It creates a HubSpot email engagement record for record-keeping and does not send an email.
What counts as an objection?
Define the kinds of explicit buyer concerns you want recorded in the automation instruction. Notis should not turn a general question into an objection without evidence.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link AssemblyAI to Hubspot. A trigger fires from one place; an action lands in another.
AssemblyAI triggers
Hubspot actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Add asset association
Associates an existing asset ('form', 'object list', or 'external web url') with a specified hubspot marketing campaign.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Add token to event template
Adds a new custom data token to an existing event template for a specified hubspot application, optionally populating a crm object property if objectpropertyname is provided.
Archive email
Archives the hubspot email specified by `emailid` by moving it to the recycling bin, making it inaccessible unless restored.
Archive a batch of emails by ID
Archives multiple hubspot crm emails by id; ids must exist as archiving is irreversible.
Archive a batch of quotes by id
Archives a batch of existing, non-archived quotes by their ids; this action is irreversible and useful for managing outdated or irrelevant quotes.
Archive batch of companies by id
Archives a batch of companies by their unique ids; targeted companies must exist, not be previously archived, and this api operation is irreversible.
Archive batch of contacts by id
Archives a batch of existing contacts by their hubspot crm ids, rendering them inactive; this action is irreversible via the api and requires manual restoration or a separate unarchive endpoint.
Archive batch of deals by id
Archives a batch of existing deals by their unique hubspot ids, removing them from active views and reports (soft delete); archived deals may be restorable.
Connect any two apps with Notis in the middle.
AssemblyAI and Hubspot, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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