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Notis

Keep unsubscribe context visible in Salesforce

Record why and when a contact left an ActiveTrail list alongside the Salesforce relationship history.

Trigger

Webhook received

Notis starts this workflow when an external tool or custom backend sends an HTTP request.

Action

Create note

Creates a new note attached to a salesforce record with the specified title and content.

Why this helps

Sales teams can miss unsubscribe context when it remains isolated in the marketing platform.

  • Make contact preference context visible to sales.
  • Keep the supplied unsubscribe details with the related record.
  • Reduce accidental outreach caused by disconnected records.

Setup

Build it in a few focused steps.

  • 1Connect ActiveTrail and Salesforce once in the Notis portal.
  • 2Create an automation in Automations, New Automation, and name it.
  • 3Tell Notis to find the Salesforce record identified in the webhook and add a note with the unsubscribe date, list, and reason when provided.
  • 4Choose the webhook trigger and a channel for run reports.
  • 5Test with one real unsubscribe example and send a sample webhook.

Questions about this workflow

Does a Salesforce note itself suppress future ActiveTrail sends?

No. This workflow documents the update in Salesforce. Manage suppression and consent in ActiveTrail using your existing process.

What if the request has no unsubscribe reason?

The note can record the details that are supplied, such as date and list, and leave the reason unstated.

When this happens · Trigger

Do this · Action

Supported Triggers and Actions

Notis builds workflows that link ActiveTrail to Salesforce. A trigger fires from one place; an action lands in another.

ActiveTrail triggers

Salesforce actions

Recurring trigger

Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.

TriggerScheduled

Create Salesforce Account

Deprecated: creates a new salesforce account using a json post request, requiring 'name'; specific fields (e.g., custom, dunsnumber) may have org-level prerequisites.

ActionInstant

Webhook trigger

Notis starts this workflow when an external tool or custom backend sends an HTTP request.

TriggerInstant

Add contact to campaign

Adds a contact to a campaign by creating a campaignmember record, allowing you to track campaign engagement.

ActionInstant

Add lead to campaign

Adds a lead to a campaign by creating a campaignmember record, allowing you to track campaign engagement.

ActionInstant

Add product to opportunity

Adds a product (line item) to an opportunity. the product must exist in a pricebook entry that's associated with the opportunity's pricebook.

ActionInstant

Apply lead assignment rules

Applies configured lead assignment rules to a specific lead, automatically routing it to the appropriate owner based on your organization's rules.

ActionInstant

Associate contact to account

Associates a contact with an account by updating the contact's accountid field.

ActionInstant

Clone opportunity with products

Clones an opportunity and optionally its products (line items). creates a new opportunity with the same field values and products as the original.

ActionInstant

Clone record

Creates a copy of an existing salesforce record by reading its data, removing system fields, and creating a new record. optionally apply field updates to the clone.

ActionInstant

Connect any two apps with Notis in the middle.

ActiveTrail and Salesforce, or any other combination from 1,000+ integrations.

When this happens · Trigger

Do this · Action

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