Find leads that may be missing from an ActiveTrail audience
Get a focused exception list when Salesforce leads appear absent from the ActiveTrail audience you use for outreach.
Trigger
Recurring schedule
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Action
List leads
Lists leads from salesforce using soql query, allowing flexible filtering, sorting, and field selection.
Why this helps
List coverage gaps are easy to miss when marketing audiences and CRM lead records are checked separately.
- Surface possible audience gaps for manual review.
- Use Salesforce lead data as the comparison set.
- Avoid rechecking lists record by record.
Setup
Build it in a few focused steps.
- 1Connect ActiveTrail and Salesforce once in the Notis portal.
- 2Create an automation in Automations, New Automation, and name it.
- 3Tell Notis which ActiveTrail audience to compare with Salesforce leads and to report likely missing matches without changing either system.
- 4Choose a recurring schedule and a channel for run reports.
- 5Test with a small real audience and review possible matches and exceptions.
Questions about this workflow
Can Notis access every ActiveTrail audience automatically?
The prompt must identify an audience that ActiveTrail can return through its available connection. If it cannot be retrieved, the report cannot compare it.
Will this add leads to the audience?
No. This workflow uses Salesforce lead lookup to report possible coverage gaps. It does not change ActiveTrail membership.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link ActiveTrail to Salesforce. A trigger fires from one place; an action lands in another.
ActiveTrail triggers
Salesforce actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Create Salesforce Account
Deprecated: creates a new salesforce account using a json post request, requiring 'name'; specific fields (e.g., custom, dunsnumber) may have org-level prerequisites.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Add contact to campaign
Adds a contact to a campaign by creating a campaignmember record, allowing you to track campaign engagement.
Add lead to campaign
Adds a lead to a campaign by creating a campaignmember record, allowing you to track campaign engagement.
Add product to opportunity
Adds a product (line item) to an opportunity. the product must exist in a pricebook entry that's associated with the opportunity's pricebook.
Apply lead assignment rules
Applies configured lead assignment rules to a specific lead, automatically routing it to the appropriate owner based on your organization's rules.
Associate contact to account
Associates a contact with an account by updating the contact's accountid field.
Clone opportunity with products
Clones an opportunity and optionally its products (line items). creates a new opportunity with the same field values and products as the original.
Clone record
Creates a copy of an existing salesforce record by reading its data, removing system fields, and creating a new record. optionally apply field updates to the clone.
Connect any two apps with Notis in the middle.
ActiveTrail and Salesforce, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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