Never Lose Customer Feedback Again
Customer feedback is gold for product improvement, but only if you can remember it and find it later. Feedback emails are scattered across team members' inboxes and forgotten, so you miss opportunities to improve your product. This workflow automatically captures customer feedback from emails into a searchable Notion database, so your entire team can see patterns and act on real customer needs.
Trigger
New Gmail Message Received Trigger
Triggers when a new message is received in Gmail.
Action
Insert row database
Creates a new page (row) in a specified notion database.
Why this helps
Customer feedback is incredibly valuable but ephemeral. A customer sends you an email suggesting a feature, and it disappears into someone's inbox. Later, you wonder if customers actually want that feature, but you can't remember who said it or find the evidence.
- Every customer feedback email is automatically logged for your whole team to reference
- Identify patterns and trends across customer feedback without manual collection
- Make product decisions based on real customer input instead of guessing
Setup
Build it in a few focused steps.
- 1Connect Gmail and Notion to Notis.
- 2Tell Notis: 'When I receive an email from a customer that contains feedback or a feature request, add it to my Customer Feedback database with their name, company, the date, the category of feedback (feature request, bug report, praise, etc.), and their exact comment.'
- 3Notis will ask how to identify customer emails (from specific domains, with a Customer label, from people in your customer list, etc.).
- 4Choose your Notion Customer Feedback database and properties (Customer Name, Company, Date, Category, Feedback, Status, etc.).
- 5Pick your notification channel and send a test customer email to verify feedback is captured correctly.
Questions about this workflow
How does Notis know if an email contains feedback vs. just a normal customer question?
You define it. Tell Notis: 'Capture emails containing words like feature request, suggestion, feedback, or problem' or 'Capture all emails from customers, and I'll tag them as feedback when relevant in Notion.'
Can I organize feedback by product or feature area?
Yes. Ask Notis to categorize feedback based on keywords: 'If the email mentions [Feature A], mark it as category [Feature A]' so you can track which features are most requested.
Can my product team access this database to identify improvement opportunities?
Absolutely. If they have access to your Notion workspace, they can search and filter feedback by category, date, or customer, making it easy to identify trends.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Gmail to Notion. A trigger fires from one place; an action lands in another.
Gmail triggers
Notion actions
Email Sent
Triggers when a Gmail message is sent by the authenticated user. It polls the 'SENT' label and emits metadata including sender, recipients, subject, timestamp, and thread ID.
Add multiple content blocks (bulk, user-friendly)
Efficiently adds multiple standard content blocks to a notion page in a single api call with automatic markdown parsing. the 'content' field in notionrichtext blocks now automatically detects and parses markdown formatting including headers (# ## ###), bold (**text**), italic (*text*), strikethrough (~~text~~), inline code (`code`), links ([text](url)), and more. ideal for bulk content creation, ai agents, and replacing multiple individual add page content calls. supports automatic text formatting, content splitting, and up to 100 blocks per request.
New Gmail Message Received Trigger
Triggers when a new message is received in Gmail.
Add content to Notion page
Deprecated: appends a single content block to a notion page or a parent block (must be page, toggle, to-do, bulleted/numbered list, callout, or quote); invoke repeatedly to add multiple blocks.
Append complex blocks (advanced, full control)
Appends complex blocks with full notion block structure to a parent block or page. use for advanced scenarios requiring precise control: code blocks, tables, embeds, nested children within blocks, or when working with pre-built notion block objects. requires full notion api block schema - use add multiple page content for simpler content creation.
Archive Notion Page
Archives (moves to trash) or unarchives (restores from trash) a specified notion page.
Create comment
Adds a comment to a notion page (via `parent page id`) or to an existing discussion thread (via `discussion id`); cannot create new discussion threads on specific blocks (inline comments).
Create Notion Database
Creates a new notion database as a subpage under a specified parent page with a defined properties schema; use this action exclusively for creating new databases.
Create Notion page
Creates a new empty page in a notion workspace.
Delete a block
Archives a notion block, page, or database using its id, which sets its 'archived' property to true (like moving to "trash" in the ui) and allows it to be restored later.
Connect any two apps with Notis in the middle.
Not just Gmail and Notion. Any combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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