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Create customer follow-up from failed GitHub deployments

A failed deployment should trigger a clear next step, not another tab to remember.

Trigger

New Deployment Status Created

Triggers when a new status is created for a deployment.

Action

Create conversation

Create a new conversation associated with a user or contact.

Why this helps

Production failures can disappear into engineering notifications while customer follow-up waits.

  • Creates one visible Intercom conversation per relevant failure.
  • Keeps incident follow-up close to the customer support workflow.
  • Reduces the need to monitor GitHub and Intercom at the same time.

Setup

Build it in a few focused steps.

  • 1Connect GitHub and Intercom to Notis once through the portal.
  • 2Create a new automation in Automations or ask Notis to create it conversationally.
  • 3Use this instruction: When a GitHub deployment status fails, create an Intercom conversation summarizing the deployment, environment, commit, and failure link.
  • 4Select the GitHub deployment status trigger and choose a channel for run reports.
  • 5Test it with one real failed deployment or a controlled example.

Questions about this workflow

What does the automation include in the conversation?

Notis uses the GitHub event details to summarize the failed deployment, its environment, commit, and relevant link.

Can I limit this to production?

Yes. State that the instruction should apply only to failed deployments targeting production.

When this happens · Trigger

Do this · Action

Supported Triggers and Actions

Notis builds workflows that link GitHub to Intercom. A trigger fires from one place; an action lands in another.

GitHub triggers

Intercom actions

Recurring trigger

Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.

TriggerScheduled

Add subscription to a contact

Add a contact to an opt-in or opt-out subscription, changing their message consent.

ActionInstant

Webhook trigger

Notis starts this workflow when an external tool or custom backend sends an HTTP request.

TriggerInstant

Add tag to contact

Adds a tag to a contact for categorization or tracking.

ActionInstant

New Workflow Artifact Created

Triggers when a new workflow artifact is created in a repository.

TriggerPolling

Assign conversation

Assign a conversation to an admin or team for follow-up.

ActionInstant

Branch Changed

Triggers when a branch receives commits or its protection settings change.

TriggerPolling

Archive contact

Archives a contact.

ActionInstant

New Branch Created

Triggers when a new branch is created in a repository.

TriggerPolling

Close conversation

Close a conversation as resolved; this cannot be undone without a separate reopen action.

ActionInstant

Check Run Status / Conclusion Changed

Triggers when a check run’s status or conclusion changes.

TriggerPolling

Attach contact to company

Associates a contact with a company.

ActionInstant

Check Suite Status / Conclusion Changed

Triggers when a check suite’s status or conclusion changes for a reference.

TriggerPolling

Create a collection

Create a collection to organize content in the help center.

ActionInstant

New Code Scanning Alert Created

Triggers when a new code scanning alert is created in a repository.

TriggerPolling

Attach contact to conversation

Adds a contact as a participant to an existing conversation on behalf of an admin or contact.

ActionInstant

Connect any two apps with Notis in the middle.

GitHub and Intercom, or any other combination from 1,500+ integrations.

When this happens · Trigger

Do this · Action

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