Relationship Mapping: Webhook to Association Schema Creation
Your Airtable base defines how different entities relate (contacts to companies, projects to clients, etc.). Notis takes those relationship definitions via webhook and creates association schemas in Hubspot, ensuring your CRM structure mirrors your data model.
Trigger
Webhook received
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Action
Create association for object type
Creates the *definition* (schema) of a new association in hubspot, specifying how two crm object types relate (not an actual link between records); any provided `name` must be unique for the `fromobjecttypeid` and `toobjecttypeid` pair.
Why this helps
Relationships are mapped in Airtable but never reflected in Hubspot's association schema. CRM relationships remain generic or manually configured.
- Hubspot associations match your actual business relationships
- No manual association schema definition needed
- CRM relationships stay synchronized with Airtable
- Reduce friction in CRM data modeling
Setup
Build it in a few focused steps.
- 1Connect your Hubspot account to Notis.
- 2Tell Notis: 'When you receive a webhook with relationship definitions from Airtable, create the corresponding association schemas in Hubspot.'
- 3Notis generates your webhook URL.
- 4From Airtable, send relationship information (entity types, relationship type, cardinality) to the webhook.
- 5Notis creates the association schemas in Hubspot automatically.
Questions about this workflow
What information should I send in the webhook for each relationship?
Send the two entity types being related (e.g., Contact and Company), the relationship name (e.g., 'works for'), and the cardinality (one-to-one, one-to-many, etc.).
Can I create bidirectional associations?
Yes. Notis creates associations that work in both directions, so you can navigate from either object type.
What if the association already exists in Hubspot?
Notis checks for existing associations and won't create duplicates. It will update if you send new definitions.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Airtable to Hubspot. A trigger fires from one place; an action lands in another.
Airtable triggers
Hubspot actions
Base Metadata Changed
Triggers when an existing Airtable base changes its name or permission level.
Add asset association
Associates an existing asset ('form', 'object list', or 'external web url') with a specified hubspot marketing campaign.
Base Schema Changed
Triggers when tables, fields, or views change in an Airtable base.
Add token to event template
Adds a new custom data token to an existing event template for a specified hubspot application, optionally populating a crm object property if objectpropertyname is provided.
User Profile Changed
Triggers when the connected Airtable user's profile information changes.
Archive email
Archives the hubspot email specified by `emailid` by moving it to the recycling bin, making it inaccessible unless restored.
View Created
Triggers when a new view is created in an Airtable base.
Archive a batch of emails by ID
Archives multiple hubspot crm emails by id; ids must exist as archiving is irreversible.
View Deleted
Triggers when a previously known Airtable view is deleted.
Archive a batch of quotes by id
Archives a batch of existing, non-archived quotes by their ids; this action is irreversible and useful for managing outdated or irrelevant quotes.
View Metadata Changed
Triggers when an Airtable view changes its name or type.
Archive batch of companies by id
Archives a batch of companies by their unique ids; targeted companies must exist, not be previously archived, and this api operation is irreversible.
Archive batch of contacts by id
Archives a batch of existing contacts by their hubspot crm ids, rendering them inactive; this action is irreversible via the api and requires manual restoration or a separate unarchive endpoint.
Archive batch of deals by id
Archives a batch of existing deals by their unique hubspot ids, removing them from active views and reports (soft delete); archived deals may be restorable.
Connect any two apps with Notis in the middle.
Not just Airtable and Hubspot. Any combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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