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Notis

Feedback Collection Automation: Webhook to Batch Import

Customer feedback lives in Airtable survey responses, interviews, or notes. Notis takes that feedback via webhook and creates feedback submissions in Hubspot, centralizing all voice-of-customer data in your CRM.

Trigger

Webhook received

Notis starts this workflow when an external tool or custom backend sends an HTTP request.

Action

Create batch of feedback submissions

Creates a batch of feedback submissions in hubspot, ideal for bulk imports; all property names, `associationtypeid`s, and association `to id`s must reference existing entities in hubspot.

Why this helps

Feedback scattered across Airtable, emails, and spreadsheets. Getting it into Hubspot for analysis requires manual data entry and organization.

  • All feedback centralized in Hubspot for analysis
  • No manual data entry or transcription needed
  • Feedback tied to contacts and companies automatically
  • Reduce context-switching between feedback sources

Setup

Build it in a few focused steps.

  • 1Connect your Hubspot account to Notis.
  • 2Tell Notis: 'When you receive a webhook with customer feedback from Airtable, create feedback submissions in Hubspot with that input.'
  • 3Notis generates your webhook URL.
  • 4From Airtable, send feedback (responses, notes, ratings, sentiment) to that URL.
  • 5Notis creates feedback submissions linked to the appropriate contacts or accounts.

Questions about this workflow

Can I link feedback to specific contacts or companies?

Yes. Include the contact or company identifier in your webhook payload, and Notis automatically associates the feedback with them.

What types of feedback can I import?

Any feedback: survey responses, interview notes, support tickets, feature requests, NPS scores, or customer ratings.

Can Notis analyze the sentiment of the feedback?

Yes. Notis can analyze and tag feedback as positive, negative, or neutral, and categorize it by topic.

When this happens · Trigger

Do this · Action

Supported Triggers and Actions

Notis builds workflows that link Airtable to Hubspot. A trigger fires from one place; an action lands in another.

Airtable triggers

Hubspot actions

Base Metadata Changed

Triggers when an existing Airtable base changes its name or permission level.

TriggerPolling

Add asset association

Associates an existing asset ('form', 'object list', or 'external web url') with a specified hubspot marketing campaign.

ActionInstant

Base Schema Changed

Triggers when tables, fields, or views change in an Airtable base.

TriggerPolling

Add token to event template

Adds a new custom data token to an existing event template for a specified hubspot application, optionally populating a crm object property if objectpropertyname is provided.

ActionInstant

User Profile Changed

Triggers when the connected Airtable user's profile information changes.

TriggerPolling

Archive email

Archives the hubspot email specified by `emailid` by moving it to the recycling bin, making it inaccessible unless restored.

ActionInstant

View Created

Triggers when a new view is created in an Airtable base.

TriggerPolling

Archive a batch of emails by ID

Archives multiple hubspot crm emails by id; ids must exist as archiving is irreversible.

ActionInstant

View Deleted

Triggers when a previously known Airtable view is deleted.

TriggerPolling

Archive a batch of quotes by id

Archives a batch of existing, non-archived quotes by their ids; this action is irreversible and useful for managing outdated or irrelevant quotes.

ActionInstant

View Metadata Changed

Triggers when an Airtable view changes its name or type.

TriggerPolling

Archive batch of companies by id

Archives a batch of companies by their unique ids; targeted companies must exist, not be previously archived, and this api operation is irreversible.

ActionInstant

Archive batch of contacts by id

Archives a batch of existing contacts by their hubspot crm ids, rendering them inactive; this action is irreversible via the api and requires manual restoration or a separate unarchive endpoint.

ActionInstant

Archive batch of deals by id

Archives a batch of existing deals by their unique hubspot ids, removing them from active views and reports (soft delete); archived deals may be restorable.

ActionInstant

Connect any two apps with Notis in the middle.

Not just Airtable and Hubspot. Any combination from 1,000+ integrations.

When this happens · Trigger

Do this · Action

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