Segment email campaigns by customer industry automatically
Track industry in Notion and Notis syncs it to Userlist. Send vertical-specific features and messaging to each industry automatically.
Trigger
Page Properties Updated
Triggers when properties of a Notion page are updated. Customer optionally scopes with at most one of: - data_source_id: any row in this data source - page_id: this specific page - parent_page_id: any page whose immediate parent is this page With none set, fires for any property change in the workspace the integration has access to. Adding a column to a data source fires this trigger once per existing row. Customers can branch on `data.updated_properties` (array of property IDs) to filter downstream.
Action
Push User-Company Relationship
Tool to create or update a relationship between a user and a company in userlist. use after confirming valid user and company identifiers.
Why this helps
Industry classification stuck in Notion means Userlist can't do vertical-specific campaigns. Every customer gets generic messaging regardless of their industry.
- SaaS companies get different messaging than professional services or agencies
- Highlight industry-relevant features and use cases in email
- Measure email performance by vertical to optimize messaging
- Partner marketing campaigns target specific industries
Setup
Build it in a few focused steps.
- 1Connect Notion and Userlist to Notis.
- 2Tell Notis: 'When the industry or vertical field changes in Notion, update that customer's industry in Userlist.' Or use the portal.
- 3Select 'Page Properties Updated' and choose your Notion database and industry field.
- 4Pick your notification channel.
- 5Test by changing a customer's industry in Notion and verify it syncs within 30 seconds.
Questions about this workflow
What industry categories should I use?
Define whatever verticals matter to your business: SaaS, Finance, Healthcare, Manufacturing, Agencies, Consulting, etc.
Can I track multiple industries per customer?
Use a primary industry field in Notion. For secondary industries, create a separate tracking field or automation if needed.
How specific should industry classifications be?
Match your email segmentation strategy. Too broad and messaging stays generic. Too narrow and segments are tiny. Usually 5-10 categories is right.
Can I change industry names?
Yes. Update your Notion field values and Userlist reflects the new names. Notis adapts to your taxonomy.
When this happens · Trigger
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Supported Triggers and Actions
Notis builds workflows that link Notion to Userlist. A trigger fires from one place; an action lands in another.
Notion triggers
Userlist actions
All Page Events
Triggers when any Notion page is created or updated across the workspace.
Delete Company from Userlist
Tool to delete a company from userlist. use when you need to remove a company by its unique identifier after verifying it.
Comment Created
Triggers when a new comment is created in Notion. Optional `page_id` filter scopes to comments on a specific page. When omitted, fires for any new comment in the workspace the integration has access to. Requires the 'Read comments' capability on the Notion integration. If a connection was authorized before that capability was enabled, the user must re-authorize the connection for comment events to flow.
Push User-Company Relationship
Tool to create or update a relationship between a user and a company in userlist. use after confirming valid user and company identifiers.
New Comment
Triggers when a new comment is added to a specified Notion block or page.
Database Created
Triggers when a new Notion database (the container) is created. A database is the post-2025-09-03 container that holds one or more data sources. This trigger fires for the container's creation event (`database.created`), distinct from `NOTION_DATASOURCE_CREATED` which fires when a new data source is added to an existing database. Most customers calling Notion's `POST /v1/databases` (the legacy API) or creating a database via the Notion UI will see this event. Adding a new data source to an existing database fires `data_source.created` instead — use `NOTION_DATASOURCE_CREATED` for that. Notion's payload puts `entity.type: "block"` (the container is a `child_database` block in the content tree) and `entity.id` is the database id.
Data Source Created
Triggers when a new Notion data source is created. Fires workspace-wide. The payload's `data.parent` carries the data source's tree parent (typically the teamspace) for downstream filtering. A single template-based database creation can fire multiple `data_source.created` events at once — one per data source the template instantiates.
Data Source Schema Updated
Triggers when a Notion data source's schema is updated. Fires on column add / remove / rename. Payload includes `data.updated_properties: [{id, name, action}]` so consumers can discriminate the kind of change downstream. Optional `data_source_id` filter scopes to schema changes on a single data source. When omitted, fires for any schema change in the workspace the integration has access to. Note: adding a column also fires `page.properties_updated` once per existing row in the data source. Customers wanting a single structural-change signal should use this trigger.
New Page
Triggers when a new page is added to a Notion database.
Page Added to Page
Fires when a new subpage (a `child_page` type block) is added under a specified parent Notion page.
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