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Create Dynamics leads from campaign activity

Campaign activity can become a sales lead before interest cools.

Trigger

Campaign Trigger

Triggered when a campaign is sent or experiences an event in Mailchimp

Action

Create Lead

Creates a new lead entity record in dynamics crm using the web api.

Why this helps

High-intent campaign activity is easy to miss when marketing and sales work in separate tools.

  • Surface buying signals
  • Shorten response time
  • Give sales a focused queue

Setup

Build it in a few focused steps.

  • 1Connect Mailchimp and Dynamics365 once in Notis.
  • 2Create an automation and name the workflow.
  • 3Tell Notis which campaign events should create a Dynamics365 lead and what context to include.
  • 4Pick the Mailchimp Campaign Trigger.
  • 5Choose where reports go and test with one real campaign event.

Questions about this workflow

Does every campaign event create a lead?

You describe the qualifying outcome in the automation prompt, and Notis evaluates the event details.

Can I include campaign context?

Yes. Ask Notis to include the campaign name and available event details in the lead.

When this happens · Trigger

Do this · Action

Supported Triggers and Actions

Notis builds workflows that link Mailchimp to Dynamics365. A trigger fires from one place; an action lands in another.

Mailchimp triggers

Dynamics365 actions

Recurring trigger

Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.

TriggerScheduled

Get all invoices action

Get all invoices action

ActionInstant

Webhook trigger

Notis starts this workflow when an external tool or custom backend sends an HTTP request.

TriggerInstant

Create Account

Creates a new account entity record in dynamics crm using the web api.

ActionInstant

Campaign Trigger

Triggered when a campaign is sent or experiences an event in Mailchimp

TriggerInstant

Create Case

Creates a new case (incident) entity record in dynamics crm using the web api.

ActionInstant

Profile Update Trigger

Triggered when a subscriber's profile is updated in Mailchimp

TriggerInstant

Create Contact

Creates a new contact entity record in dynamics crm using the web api.

ActionInstant

Subscribe Trigger

Triggered when a subscriber subscribes to Mailchimp

TriggerInstant

Create Invoice

Creates a new invoice entity record in dynamics crm using the web api.

ActionInstant

Unsubscribe Trigger

Triggered when a subscriber unsubscribes from Mailchimp

TriggerInstant

Create Lead

Creates a new lead entity record in dynamics crm using the web api.

ActionInstant

Create Opportunity

Creates a new opportunity entity record in dynamics crm using the web api.

ActionInstant

Create Sales Order

Creates a new sales order entity record in dynamics crm using the web api.

ActionInstant

Connect any two apps with Notis in the middle.

Mailchimp and Dynamics365, or any other combination from 1,000+ integrations.

When this happens · Trigger

Do this · Action

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