Understand companies behind unsubscribes
Turn an unsubscribe into structured context for improving retention decisions.
Trigger
Unsubscribe Trigger
Triggered when a subscriber unsubscribes from Mailchimp
Action
Enrich Person or Company
Enrich person or company data using LinkedIn URLs, emails, domains, or names. Returns enriched data including: contact information, LinkedIn profiles, company details, work experience, education, phone numbers (with phoneFull), and company metrics. Input types: LinkedIn profile URL (~100% success), email (~60% success), name+company (~90% success), company domain/name, or SIREN number (French companies).
Why this helps
An unsubscribe can end a relationship without explaining which company segment or role was affected.
- Adds firmographic context to churn signals
- Supports better messaging reviews
- Groups retention questions by account type
Setup
Build it in a few focused steps.
- 1Connect Mailchimp and Datagma in Notis once.
- 2Create an unsubscribe context automation.
- 3Tell Notis to enrich the contact or company behind each unsubscribe and summarize useful retention context.
- 4Pick the Mailchimp Unsubscribe Trigger and choose the report destination.
- 5Test with one unsubscribe event.
Questions about this workflow
Does this identify why someone unsubscribed?
No. It adds available person and company context, but it does not infer a reason without supporting data.
Can I use the report for segmentation review?
Yes. Ask Notis to group recurring company characteristics across reports.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Mailchimp to Datagma. A trigger fires from one place; an action lands in another.
Mailchimp triggers
Datagma actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Detect Job Change
Tool to detect if a contact changed jobs. Use when verifying a contact’s current employment details by email.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Enrich Person or Company
Enrich person or company data using LinkedIn URLs, emails, domains, or names. Returns enriched data including: contact information, LinkedIn profiles, company details, work experience, education, phone numbers (with phoneFull), and company metrics. Input types: LinkedIn profile URL (~100% success), email (~60% success), name+company (~90% success), company domain/name, or SIREN number (French companies).
Campaign Trigger
Triggered when a campaign is sent or experiences an event in Mailchimp
Find Work Email
Find verified work email address for a person using their name and company. Returns a professionally verified email address with validation metadata including SMTP checks and MX records. Requires either fullName or firstName+lastName, plus company domain or LinkedIn company slug.
Profile Update Trigger
Triggered when a subscriber's profile is updated in Mailchimp
Get Credits
Get the current credit balance for the authenticated Datagma API account. Use this to check how many API credits remain before making enrichment calls.
Subscribe Trigger
Triggered when a subscriber subscribes to Mailchimp
Get Twitter Profile By Email
Retrieve Twitter account information associated with an email address. This action looks up Twitter username and display name for a given email address using Datagma's enrichment database. Returns Twitter username, display name, and the queried email if a match is found, or status 'NOT_FOUND' if no Twitter account is associated with the email. Use this when you need to: - Find someone's Twitter handle from their email address - Verify if an email has an associated Twitter account - Enrich contact data with social media information
Unsubscribe Trigger
Triggered when a subscriber unsubscribes from Mailchimp
Get Twitter Profile by Username
Enrich Twitter profile data using Datagma's database. Returns contact information (email), social media profiles (LinkedIn, Facebook, GitHub), and professional details (skills, interests, industry) associated with a Twitter username. Note: Not all usernames are in Datagma's database. A 'not found' response (code 5) indicates the username hasn't been indexed yet.
Reverse Phone Lookup
Tool to reverse-lookup information associated with a phone number. Use when you have a phone number and need associated details (e.g., carrier, location).
Search Phone Numbers
Find mobile phone numbers using email address and/or LinkedIn profile URL. Returns list of phone numbers with confidence scores and optional WhatsApp verification. Best results when both email and LinkedIn URL are provided.
Connect any two apps with Notis in the middle.
Mailchimp and Datagma, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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