Measure unsubscribes in Datadog
Give retention work a clean metric that can be compared with campaigns and product changes.
Trigger
Unsubscribe Trigger
Triggered when a subscriber unsubscribes from Mailchimp
Action
Submit metrics
Submits custom metrics to datadog. useful for sending application-specific metrics, business kpis, or custom performance indicators.
Why this helps
Unsubscribe trends are often reviewed manually and too late to guide decisions.
- Creates a consistent retention metric
- Supports campaign level trend reviews
- Reduces spreadsheet based reporting
Setup
Build it in a few focused steps.
- 1Connect Mailchimp and Datadog in Notis once.
- 2Create an automation for unsubscribe metric reporting.
- 3Describe the metric name, value, and tags to submit for each unsubscribe.
- 4Pick the Mailchimp Unsubscribe Trigger.
- 5Choose a report channel and test with one real event.
Questions about this workflow
Should the metric value be one?
Usually each unsubscribe contributes one, but your prompt should define the value and any grouping tags.
Can this distinguish audiences?
Yes, if the trigger includes audience context and you request it as a tag.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Mailchimp to Datadog. A trigger fires from one place; an action lands in another.
Mailchimp triggers
Datadog actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Create Dashboard
Create a dashboard in datadog. dashboards provide customizable visualizations for monitoring your infrastructure, applications, and business metrics in a unified view.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Create downtime
Creates a new downtime in datadog to suppress alerts during maintenance windows or planned outages. useful for preventing false alarms during deployments or maintenance.
Campaign Trigger
Triggered when a campaign is sent or experiences an event in Mailchimp
Create event
Creates a new event in datadog. events are useful for tracking deployments, outages, configuration changes, and other important occurrences.
Profile Update Trigger
Triggered when a subscriber's profile is updated in Mailchimp
Create monitor
Creates a new datadog monitor to track metrics, logs, or other data sources with configurable alerting thresholds and notifications.
Subscribe Trigger
Triggered when a subscriber subscribes to Mailchimp
Create SLO
Create a service level objective (slo) in datadog. slos help you define and track reliability targets for your services, enabling data-driven decisions about service quality and reliability investments.
Unsubscribe Trigger
Triggered when a subscriber unsubscribes from Mailchimp
Create Synthetic API Test
Create a synthetic api test in datadog. creates a new synthetic api test that continuously monitors api endpoints from multiple locations worldwide. useful for proactive monitoring of api uptime, performance, and functionality.
Create Webhook
Create a webhook in datadog. webhooks enable you to receive notifications from datadog monitors and alerts to external services and applications.
Delete Dashboard
Delete a dashboard in datadog. permanently removes a dashboard from your organization. this action cannot be undone. use with caution.
Connect any two apps with Notis in the middle.
Mailchimp and Datadog, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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