Run a retention flow test after a Mailchimp unsubscribe
Learn from churn signals while checking the path subscribers leave through.
Trigger
Unsubscribe Trigger
Triggered when a subscriber unsubscribes from Mailchimp
Action
Run test
Execute a test in bugbug and return the test run details. this action allows you to run a specific test with optional configuration for browser, device, viewport, and variable overrides. it returns detailed information about the test run including step-by-step execution status.
Why this helps
Unsubscribe spikes can reveal broken preference or retention experiences too late.
- Checks the exit experience promptly
- Creates a repeatable churn response
- Helps protect trust during unsubscribe flows
Setup
Build it in a few focused steps.
- 1Connect Mailchimp and Bugbug in Notis once.
- 2Create an automation named Unsubscribe flow check.
- 3Tell Notis to run the selected Bugbug retention or preference-center test and summarize failures.
- 4Pick the Mailchimp Unsubscribe Trigger and choose a report channel.
- 5Test with one real unsubscribe event.
Questions about this workflow
Can this determine why someone unsubscribed?
No. The trigger reports an unsubscribe; the Bugbug action checks the test you specify.
What test should I choose?
Choose a Bugbug test that covers your preference, retention, or exit flow.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Mailchimp to Bugbug. A trigger fires from one place; an action lands in another.
Mailchimp triggers
Bugbug actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Get test run details
Get detailed information about test runs from bugbug. this action retrieves test run details with optional filtering parameters.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
List suites
List all available test suites in the bugbug platform. this tool makes a get request to the /suites/ endpoint and returns a list of available test suites with pagination support.
Campaign Trigger
Triggered when a campaign is sent or experiences an event in Mailchimp
List tests
Retrieves a list of all available tests in the bugbug account. this action provides access to all tests in the account with pagination support. it returns basic information about each test including its id, name, description, and timestamps.
Profile Update Trigger
Triggered when a subscriber's profile is updated in Mailchimp
Run test
Execute a test in bugbug and return the test run details. this action allows you to run a specific test with optional configuration for browser, device, viewport, and variable overrides. it returns detailed information about the test run including step-by-step execution status.
Subscribe Trigger
Triggered when a subscriber subscribes to Mailchimp
Unsubscribe Trigger
Triggered when a subscriber unsubscribes from Mailchimp
Connect any two apps with Notis in the middle.
Mailchimp and Bugbug, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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