Route unsubscribes to the right Apollo stage
An unsubscribe becomes a clear sales signal instead of a forgotten record.
Trigger
Unsubscribe Trigger
Triggered when a subscriber unsubscribes from Mailchimp
Action
Update contact stage
Updates the stage for one or more existing contacts in apollo.io to a new valid contact stage, useful for managing sales funnel progression.
Why this helps
Marketing opt-outs remain mixed into active sales work, creating avoidable follow-up risk.
- Surface opt-outs quickly
- Reduce inappropriate outreach
- Keep pipeline hygiene consistent
Setup
Build it in a few focused steps.
- 1Connect Mailchimp and Apollo in Notis once.
- 2Create an automation named Route unsubscribed contacts.
- 3Tell Notis to find the matching Apollo contact and move it to your designated opt-out or review stage.
- 4Pick the Mailchimp Unsubscribe Trigger.
- 5Choose a report channel and test with one real unsubscribe.
Questions about this workflow
Can this stop an active Apollo sequence?
Changing contact stage does not change sequence status. Use a separate sequence-status workflow if needed.
What if the contact is not in Apollo?
Notis can report that no matching contact was found.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Mailchimp to Apollo. A trigger fires from one place; an action lands in another.
Mailchimp triggers
Apollo actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Add Contacts to Sequence
Adds contacts to a specified apollo email sequence by initiating an asynchronous background job and returning its details.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Bulk organization enrichment
Enriches data for up to 10 organizations simultaneously by providing a list of their base company domains (e.g., 'apollo.io', not 'www.apollo.io').
Campaign Trigger
Triggered when a campaign is sent or experiences an event in Mailchimp
Bulk people enrichment
Use to enrich multiple person profiles simultaneously with comprehensive data from apollo's database.
Profile Update Trigger
Triggered when a subscriber's profile is updated in Mailchimp
Bulk update account stage
Bulk updates the stage for specified existing apollo.io accounts, moving them to a valid new account stage.
Subscribe Trigger
Triggered when a subscriber subscribes to Mailchimp
Create an Apollo account
Creates a new account in apollo.io; a new record is created even if a similar account exists, and provided `owner id` or `account stage id` must be valid existing ids.
Unsubscribe Trigger
Triggered when a subscriber unsubscribes from Mailchimp
Create Apollo contact
Creates a new contact in apollo.io; use `account id` to link to an organization and `contact stage id` for sales stage, noting that apollo does not perform automatic deduplication.
Create Apollo deal
Creates a new sales opportunity (deal) in apollo.io; all provided ids (`owner id`, `account id`, `opportunity stage id`) must be valid existing apollo identifiers.
Create Apollo Task
Creates a distinct apollo.io task for each contact id in contact ids, assigning them to user id; this action is not for free plan users and repeated calls create duplicate tasks.
Connect any two apps with Notis in the middle.
Mailchimp and Apollo, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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