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Notis

Track Lead Sources and Quality Automatically

Understanding which channels produce quality leads is crucial. Notis converts Hubspot contacts to Salesforce leads while automatically capturing their source.

Trigger

Contact Created Trigger

Contact Created Trigger

Action

Create lead

Creates a new lead in salesforce with the specified information.

Why this helps

Lead source information gets lost during system transfers, making it impossible to analyze which channels actually produce conversions.

  • Analyze lead quality by source automatically
  • Improve marketing ROI understanding
  • Enable data-driven channel decisions
  • Reduce manual source documentation
  • Connect leads to their acquisition channel

Setup

Build it in a few focused steps.

  • 1Connect Hubspot and Salesforce to Notis.
  • 2Create automation: 'Convert Hubspot contacts to Salesforce leads and include their source in the lead record.'
  • 3Set trigger to 'Contact Created.'
  • 4Choose notification channel.
  • 5Review first lead to confirm source data is captured correctly.

Questions about this workflow

How is source determined?

Notis captures the Hubspot source (web form, email, event, etc.) and maps it to Salesforce. You can also add custom mappings.

Can I categorize sources into buckets?

Yes. Tell Notis: 'Group all events as 'events,' all organic traffic as 'organic,' and all ads as 'paid.' It categorizes intelligently.

What if source information is missing?

Tell Notis: 'Mark as unknown source' or 'use domain to infer source.' It has fallback logic.

When this happens · Trigger

Do this · Action

Supported Triggers and Actions

Notis builds workflows that link Hubspot to Salesforce. A trigger fires from one place; an action lands in another.

Hubspot triggers

Salesforce actions

Contact Created Trigger

Contact Created Trigger

TriggerInstant

Create Salesforce Account

Deprecated: creates a new salesforce account using a json post request, requiring 'name'; specific fields (e.g., custom, dunsnumber) may have org-level prerequisites.

ActionInstant

Deal Stage UpdatedTrigger

Deal Stage UpdatedTrigger

TriggerInstant

Add contact to campaign

Adds a contact to a campaign by creating a campaignmember record, allowing you to track campaign engagement.

ActionInstant

Add lead to campaign

Adds a lead to a campaign by creating a campaignmember record, allowing you to track campaign engagement.

ActionInstant

Add product to opportunity

Adds a product (line item) to an opportunity. the product must exist in a pricebook entry that's associated with the opportunity's pricebook.

ActionInstant

Apply lead assignment rules

Applies configured lead assignment rules to a specific lead, automatically routing it to the appropriate owner based on your organization's rules.

ActionInstant

Associate contact to account

Associates a contact with an account by updating the contact's accountid field.

ActionInstant

Clone opportunity with products

Clones an opportunity and optionally its products (line items). creates a new opportunity with the same field values and products as the original.

ActionInstant

Clone record

Creates a copy of an existing salesforce record by reading its data, removing system fields, and creating a new record. optionally apply field updates to the clone.

ActionInstant

Connect any two apps with Notis in the middle.

Not just Hubspot and Salesforce. Any combination from 1,000+ integrations.

When this happens · Trigger

Do this · Action

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