Track incident-related commercial impact in HubSpot
When an incident has a clear commercial consequence, give the follow-up a place in the deal pipeline with the available evidence attached.
Trigger
Webhook received
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Action
Create batch of deals
Creates multiple deals in hubspot crm; ensure any associated object ids, deal stages, and pipeline ids specified are valid and exist within the hubspot account.
Why this helps
Commercial follow-up tied to a serious incident can be missed when it remains buried in technical incident notes.
- Create deals only when the incident explicitly identifies commercial impact.
- Require valid account association and pipeline details instead of guessing.
- Keep the technical incident context available in the run report.
Setup
Build it in a few focused steps.
- 1Connect Bugsnag and HubSpot once in the Notis portal.
- 2Create an automation in Automations, New Automation, and name it.
- 3Tell Notis to create HubSpot deals only for incidents with explicit commercial impact, a known account, and valid pipeline and stage details; skip anything incomplete.
- 4Pick the Notis webhook trigger and choose where run reports should go.
- 5Test with one real incident that includes verified commercial and HubSpot pipeline details.
Questions about this workflow
Will every high-severity incident create a deal?
No. Severity alone is not evidence of commercial impact. The payload must include explicit commercial context and valid HubSpot deal details.
Can Notis choose a pipeline or stage automatically?
It should use values supplied in the incident context or already specified in your instruction. It must not invent account-specific pipeline or stage values.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Bugsnag to Hubspot. A trigger fires from one place; an action lands in another.
Bugsnag triggers
Hubspot actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Add asset association
Associates an existing asset ('form', 'object list', or 'external web url') with a specified hubspot marketing campaign.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Add token to event template
Adds a new custom data token to an existing event template for a specified hubspot application, optionally populating a crm object property if objectpropertyname is provided.
Archive email
Archives the hubspot email specified by `emailid` by moving it to the recycling bin, making it inaccessible unless restored.
Archive a batch of emails by ID
Archives multiple hubspot crm emails by id; ids must exist as archiving is irreversible.
Archive a batch of quotes by id
Archives a batch of existing, non-archived quotes by their ids; this action is irreversible and useful for managing outdated or irrelevant quotes.
Archive batch of companies by id
Archives a batch of companies by their unique ids; targeted companies must exist, not be previously archived, and this api operation is irreversible.
Archive batch of contacts by id
Archives a batch of existing contacts by their hubspot crm ids, rendering them inactive; this action is irreversible via the api and requires manual restoration or a separate unarchive endpoint.
Archive batch of deals by id
Archives a batch of existing deals by their unique hubspot ids, removing them from active views and reports (soft delete); archived deals may be restorable.
Connect any two apps with Notis in the middle.
Bugsnag and Hubspot, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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