Create an A/B variation from research
Translate a clear messaging hypothesis into a testable email variation.
Trigger
Webhook received
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Action
Create A/B test variation
Creates a new a/b test variation for an existing hubspot email, using its `contentid`; this action only creates the variation, it does not start the a/b test or send emails.
Why this helps
Good hypotheses stay in notes instead of becoming concrete experiments.
- Convert insight into an experiment
- Keep the original email unchanged
- Create variations faster
Setup
Build it in a few focused steps.
- 1Connect BrainGraph and HubSpot once in Notis.
- 2Create an automation that creates an A/B variation for the specified HubSpot email using the research hypothesis.
- 3Pick the webhook trigger and select the run report destination.
- 4Test with one real hypothesis.
Questions about this workflow
Does this start the A/B test?
No. It creates the variation but does not start or send the test.
What identifies the email?
Provide the existing HubSpot email content id in the request.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link BrainGraph to Hubspot. A trigger fires from one place; an action lands in another.
BrainGraph triggers
Hubspot actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Add asset association
Associates an existing asset ('form', 'object list', or 'external web url') with a specified hubspot marketing campaign.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Add token to event template
Adds a new custom data token to an existing event template for a specified hubspot application, optionally populating a crm object property if objectpropertyname is provided.
Archive email
Archives the hubspot email specified by `emailid` by moving it to the recycling bin, making it inaccessible unless restored.
Archive a batch of emails by ID
Archives multiple hubspot crm emails by id; ids must exist as archiving is irreversible.
Archive a batch of quotes by id
Archives a batch of existing, non-archived quotes by their ids; this action is irreversible and useful for managing outdated or irrelevant quotes.
Archive batch of companies by id
Archives a batch of companies by their unique ids; targeted companies must exist, not be previously archived, and this api operation is irreversible.
Archive batch of contacts by id
Archives a batch of existing contacts by their hubspot crm ids, rendering them inactive; this action is irreversible via the api and requires manual restoration or a separate unarchive endpoint.
Archive batch of deals by id
Archives a batch of existing deals by their unique hubspot ids, removing them from active views and reports (soft delete); archived deals may be restorable.
Connect any two apps with Notis in the middle.
BrainGraph and Hubspot, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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