Turn parsed audience criteria into a segment
Convert an audience definition in a document into a reusable ActiveTrail segment, with the rules made explicit.
Trigger
Webhook received
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Action
Create Segmentation
Creates a rule-based contact segmentation for targeting and organization.
Why this helps
Audience rules written in a brief can be difficult to translate into consistent targeting without rebuilding them manually.
- Turn written audience criteria into a reusable rule-based segment.
- Make targeting rules easier to review.
- Avoid inventing contact fields or criteria absent from the brief.
Setup
Build it in a few focused steps.
- 1Connect Airparser and ActiveTrail once in the Notis portal.
- 2Create an automation from Automations, New Automation, and name it.
- 3Tell Notis to create an ActiveTrail segmentation from the criteria in each parsed result, preserving the stated rules.
- 4Pick the Notis webhook trigger and choose where run reports should go.
- 5Test with one real criteria document and inspect the segment rules in ActiveTrail.
Questions about this workflow
What kind of criteria can the segment use?
ActiveTrail segmentations use rule-based filters on contact field values. The criteria must correspond to fields and values available in your account.
Can it infer missing audience rules?
No. Provide the rule in the parsed content or prompt, and ensure the relevant contact fields exist.
Does creating a segment send a campaign?
No. It creates a segmentation for later targeting; it does not send a campaign.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Airparser to ActiveTrail. A trigger fires from one place; an action lands in another.
Airparser triggers
ActiveTrail actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Add Group Member
Adds a contact to a group, creating the contact if needed.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Get Contact Growth
Retrieves daily statistics on subscribed and unsubscribed contact counts.
Add Mailing List Member
Creates a contact or adds one to a mailing list and groups; an email address or SMS number is required.
Create a New Group
Creates an empty contact group.
Create Contact
Creates a new contact.
Create Campaign
Creates an email campaign in draft unless configured to send it.
Create Content Category
Creates a content category.
Create Campaign for Contacts
Creates and sends an email campaign to selected contacts.
Connect any two apps with Notis in the middle.
Airparser and ActiveTrail, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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