Give a competitor content gap a reviewable next step
Move from competitor analysis to an editorial starting point with a Contentful draft that your team can validate before investing in production.
Trigger
Webhook received
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Action
Create Entry
Creates an entry in a space environment.
Why this helps
Competitor gap reports often produce a long list of ideas without making it clear which one deserves editorial attention.
- Turn one selected competitor gap into an editorial artifact.
- Keep Ahrefs evidence and intended angle close to the draft.
- Make prioritization and editorial review easier to hand off.
Setup
Build it in a few focused steps.
- 1Connect Ahrefs and Contentful once in the Notis portal.
- 2Create a new automation in Automations, or tell Notis in plain language from any channel.
- 3Describe the outcome: evaluate the submitted competitor gap with Ahrefs context and create a Contentful draft that states the evidence and proposed angle.
- 4Pick a webhook as the trigger and choose where run reports should go.
- 5Test with one real gap and check the result against the chosen Contentful content type.
Questions about this workflow
Does it automatically copy competitor content?
No. The instruction should ask for an original proposed angle based on Ahrefs findings, not copied text.
Will it choose which gap to pursue?
It can summarize and assess a submitted gap using criteria you provide. Your team should validate whether the opportunity fits your strategy.
Does it publish the new draft?
No. The listed action creates an entry, and this workflow leaves it for review.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Ahrefs to Contentful. A trigger fires from one place; an action lands in another.
Ahrefs triggers
Contentful actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Get space
Retrieves metadata for a specific space.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Activate Content Type
Publishes a content type so it can be used to create entries; the current version is required.
List spaces
Lists the spaces available to your account.
Archive Asset
Archives an asset, removing it from active use without permanently deleting it.
Update space
Updates the name of a specific space.
Archive Entry
Archives an unpublished entry; its current version may be required.
Archive Release
Create App Signing Key
Creates an app signing key pair or registers a supplied public key; generating a pair returns its private key.
Connect any two apps with Notis in the middle.
Ahrefs and Contentful, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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