Find people connected to organic search competitors
Use competitor research to guide a targeted search for relevant people in Apollo.
Trigger
Webhook received
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Action
Apollo people search
Searches a contact database for people.
Why this helps
An organic competitor list says who ranks, but does not surface the people your team wants to understand or contact.
- Connects competitor research to a people search
- Lets you specify roles and company criteria
- Avoids treating every ranking competitor as a qualified prospect
Setup
Build it in a few focused steps.
- 1Connect Ahrefs and Apollo once in Notis.
- 2Create an automation that uses a selected Ahrefs organic competitor as context for an Apollo people search based on your criteria.
- 3Pick the notis_webhook trigger.
- 4Choose where run reports should go.
- 5Test with one competitor and inspect the profiles Apollo returns.
Questions about this workflow
Does this assume a competitor's employees are prospects?
No. Define the roles and company criteria you want; review the search results before taking any further action.
Does the people search enrich profiles?
No. Apollo people search returns search results without enriching contact data.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Ahrefs to Apollo. A trigger fires from one place; an action lands in another.
Ahrefs triggers
Apollo actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Add Contacts to Sequence
Adds contacts to an email sequence and returns their details.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Activate Sequence
Activate an inactive sequence to start scheduled outreach emails to enrolled contacts.
Bulk organization enrichment
Enriches information for multiple organizations at once.
Bulk people enrichment
Enriches multiple person profiles with available professional information.
Add People to Prospects
Bulk update account stage
Updates the stage of multiple accounts.
Archive Sequence
Archive a sequence, ending outreach for all enrolled contacts; requires ownership or full-access permission.
Create an Apollo account
Creates a new account record.
Connect any two apps with Notis in the middle.
Ahrefs and Apollo, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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