See how target markets have changed over time
Bring period-to-period Census comparisons into the same review as current competitor campaign observations.
Trigger
Webhook received
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Action
Query ACS Comparison Profiles
Retrieve ACS profiles to compare demographic, social, economic, or housing data over time.
Why this helps
A single-year market snapshot can hide important shifts that affect how a founder interprets competitor activity.
- Compares ACS characteristics across periods within a dataset.
- Supports demographic, social, economic, or housing comparisons.
- Pairs changes with available competitor ad context.
Setup
Build it in a few focused steps.
- 1Connect Adyntel and Census bureau once in the Notis portal.
- 2Create an automation in Automations, New Automation, and name it.
- 3In one instruction, ask Notis to compare specified ACS Comparison Profile variables and periods for selected geographies, then summarize relevant Adyntel findings.
- 4Pick the webhook trigger and choose where run reports should go.
- 5Test with one real geography and period comparison.
Questions about this workflow
What can Comparison Profiles compare?
They can compare demographic, social, economic, or housing characteristics across periods within the same ACS dataset.
Does it establish that ads caused a demographic change?
No. The report can place the datasets side by side, but it cannot establish causation.
What should I supply?
Provide the geography, ACS profile type, periods, and the characteristics you want compared.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Adyntel to Census bureau. A trigger fires from one place; an action lands in another.
Adyntel triggers
Census bureau actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Get ACS 1-Year Estimates
Retrieves the latest one-year American Community Survey estimates for a geographic area.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Geocode Address
Converts a street address into latitude and longitude coordinates.
Get ACS 5-Year Estimates
Retrieves five-year American Community Survey estimates for geographic areas.
Geocode Address for Census Geographies
Returns coordinates and Census geography identifiers for an address.
Geocode Address Parts
Converts address components into latitude and longitude coordinates.
Get Community Resilience Estimates
Retrieves estimates of community resilience and vulnerability to disasters.
Geocode Address with Geography
Returns an address’s coordinates and Census geography identifiers.
Get County Business Patterns
Retrieves county-level business establishment and employment statistics for a year.
Connect any two apps with Notis in the middle.
Adyntel and Census bureau, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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