Put population context behind your campaign plan
Send Notis a campaign's target area and population question to get a focused Census estimates summary.
Trigger
Webhook received
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Action
Get Population Estimates
Retrieves population estimates and related demographic or population-change data.
Why this helps
Teams can spend time debating a market's size without checking a consistent population source for the area they mean.
- Retrieve population estimates for a specified vintage, dataset, and geography.
- Tie the result to the campaign market question that prompted the research.
- Flag unspecified query details rather than silently choosing them.
Setup
Build it in a few focused steps.
- 1Connect ActiveTrail and Census bureau once in the Notis portal.
- 2Create an automation in Automations, New Automation, and name it Campaign Population Opportunity Brief.
- 3Tell Notis to use the supplied campaign geography, vintage, and dataset to retrieve population estimates and summarize them against the stated planning question.
- 4Choose the webhook trigger and select where run reports should go.
- 5Test with one real campaign market brief containing the query details.
Questions about this workflow
Can I submit only a city name?
Provide enough geography detail for the intended Census query, as well as the vintage and dataset. If those details are absent, the report should identify them as missing.
Does this provide a market forecast?
It retrieves population estimates for the specified query. A forecast or business opportunity conclusion requires assumptions and criteria you provide.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link ActiveTrail to Census bureau. A trigger fires from one place; an action lands in another.
ActiveTrail triggers
Census bureau actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Get ACS 1-Year Estimates
Retrieves the latest one-year American Community Survey estimates for a geographic area.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Geocode Address
Converts a street address into latitude and longitude coordinates.
Get ACS 5-Year Estimates
Retrieves five-year American Community Survey estimates for geographic areas.
Geocode Address for Census Geographies
Returns coordinates and Census geography identifiers for an address.
Geocode Address Parts
Converts address components into latitude and longitude coordinates.
Get Community Resilience Estimates
Retrieves estimates of community resilience and vulnerability to disasters.
Geocode Address with Geography
Returns an address’s coordinates and Census geography identifiers.
Get County Business Patterns
Retrieves county-level business establishment and employment statistics for a year.
Connect any two apps with Notis in the middle.
ActiveTrail and Census bureau, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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