Review how a campaign area's profile changes over time
Schedule a recurring comparison of the ACS periods and geography you specify, then review the change in your run report.
Trigger
Recurring schedule
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Action
Query ACS Comparison Profiles
Retrieve ACS profiles to compare demographic, social, economic, or housing data over time.
Why this helps
Teams can repeat last year's audience assumptions because the earlier research is not easy to compare with current profiles.
- Compare specified ACS characteristics across time periods within the same dataset.
- Keep the selected geography and periods visible in the report.
- Separate observed data changes from campaign performance conclusions.
Setup
Build it in a few focused steps.
- 1Connect ActiveTrail and Census bureau once in the Notis portal.
- 2Create an automation in Automations, New Automation, and name it Campaign Demographic Change Review.
- 3Tell Notis to query ACS Comparison Profiles for the supplied variables, geography, dataset, and time periods, then summarize the changes for campaign planning.
- 4Choose a recurring schedule and select where run reports should go.
- 5Test with one real geography, dataset, and set of periods.
Questions about this workflow
Can this compare campaign results?
It compares Census ACS characteristics across specified periods. Campaign performance data is not supplied by this Census action.
What should I provide?
Specify the ACS dataset, variables, geography, and periods you want compared so the result is grounded in your intended question.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link ActiveTrail to Census bureau. A trigger fires from one place; an action lands in another.
ActiveTrail triggers
Census bureau actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Get ACS 1-Year Estimates
Retrieves the latest one-year American Community Survey estimates for a geographic area.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Geocode Address
Converts a street address into latitude and longitude coordinates.
Get ACS 5-Year Estimates
Retrieves five-year American Community Survey estimates for geographic areas.
Geocode Address for Census Geographies
Returns coordinates and Census geography identifiers for an address.
Geocode Address Parts
Converts address components into latitude and longitude coordinates.
Get Community Resilience Estimates
Retrieves estimates of community resilience and vulnerability to disasters.
Geocode Address with Geography
Returns an address’s coordinates and Census geography identifiers.
Get County Business Patterns
Retrieves county-level business establishment and employment statistics for a year.
Connect any two apps with Notis in the middle.
ActiveTrail and Census bureau, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
Save your first hour today.
7-day trial of any paid plan, with 20$ of usage included.
No card. Works with personal or business Census bureau.