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Notis

Keep cohort value visible after the campaign ends

Campaign work continues after send day. A recurring revenue review helps you revisit the value signals for the cohort over time.

Trigger

Recurring schedule

Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.

Action

Get Revenue LTV Metrics

Retrieve cohort revenue metrics, including average revenue per user and total revenue.

Why this helps

Teams often review campaign performance once, then lose sight of longer-term cohort value.

  • Keep revenue metrics in the follow-up routine after campaign launch.
  • Review cohort ARPU, ARPPU, and total revenue where available.
  • Make longer-term value visible alongside immediate campaign outcomes.

Setup

Build it in a few focused steps.

  • 1Connect ActiveTrail and Amplitude once in the Notis portal.
  • 2Create an automation in Automations, New Automation, and name it for cohort follow-up.
  • 3Tell Notis which cohort and date range to review for revenue LTV metrics.
  • 4Pick a recurring schedule and choose where run reports should go.
  • 5Test once with a real cohort and verify revenue data is being tracked.

Questions about this workflow

Does this workflow set a revenue target?

No. It retrieves available revenue LTV metrics. Supply a target or baseline if you want Notis to compare against one.

Can I use it after the campaign ends?

Yes. Choose a recurring schedule and analysis windows that cover the follow-up period.

What if revenue data is not tracked?

Amplitude must have suitable revenue data for the requested metrics to be meaningful.

When this happens · Trigger

Do this · Action

Supported Triggers and Actions

Notis builds workflows that link ActiveTrail to Amplitude. A trigger fires from one place; an action lands in another.

ActiveTrail triggers

Amplitude actions

Recurring trigger

Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.

TriggerScheduled

Check Amplitude Cohort Status

Check whether a cohort export is in progress or ready to download.

ActionInstant

Webhook trigger

Notis starts this workflow when an external tool or custom backend sends an HTTP request.

TriggerInstant

Bulk Assign Annotations to Category

Assign multiple annotations to a category in bulk.

ActionInstant

Create Amplitude Event Category

Create a category to organize events.

ActionInstant

Cancel User Deletion

Cancel a pending user deletion request while the job is still in staging.

ActionInstant

Create Amplitude Event Type

Create a trackable event type.

ActionInstant

Delete Amplitude Event Category

Permanently delete an event category.

ActionInstant

Create Chart Annotation in Amplitude

Add an annotation to an analytics chart to mark an important date.

ActionInstant

Delete Amplitude Event Type

Delete an event type; live events are marked as deleted.

ActionInstant

Connect any two apps with Notis in the middle.

ActiveTrail and Amplitude, or any other combination from 1,000+ integrations.

When this happens · Trigger

Do this · Action

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