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Notis

Compare paid and organic keyword performance

Make a domain's paid and organic keyword data easier to review when a campaign or content decision comes up.

Trigger

Webhook received

Notis starts this workflow when an external tool or custom backend sends an HTTP request.

Action

Get Paid Vs Organic Keywords

Compares a company’s paid and organic keyword performance.

Why this helps

Keyword research can become a scattered task when paid and organic data need separate review.

  • Start a domain analysis directly from an HTTP request.
  • Review paid and organic keyword data together.
  • Use a concise summary to support campaign and content discussions.

Setup

Build it in a few focused steps.

  • 1Connect ActiveTrail and Adyntel once in the Notis portal.
  • 2Create an automation in Automations, New Automation, and name it.
  • 3Tell Notis to analyze paid versus organic keyword performance for the domain in the request and summarize the available keyword data.
  • 4Pick the webhook trigger, choose where run reports go, and test with one real example.

Questions about this workflow

What does the analysis return?

It returns keyword data comparing paid advertising and organic search performance for a company domain.

Can it identify why performance changed?

The action provides keyword data, but no historical baseline or causal analysis is specified. Supply comparison data if you need a trend review.

When this happens · Trigger

Do this · Action

Supported Triggers and Actions

Notis builds workflows that link ActiveTrail to Adyntel. A trigger fires from one place; an action lands in another.

ActiveTrail triggers

Adyntel actions

Recurring trigger

Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.

TriggerScheduled

Get Google Ads By Company

Retrieves ads associated with a company domain.

ActionInstant

Webhook trigger

Notis starts this workflow when an external tool or custom backend sends an HTTP request.

TriggerInstant

Search Meta Ads

Searches ads in the Meta ad library.

ActionInstant

Get Google Shopping Search Status

Checks a Google Shopping ad search and retrieves its results.

ActionInstant

Get LinkedIn Ads By Company

Retrieves a company’s LinkedIn ads, creatives, and campaign details.

ActionInstant

Get Meta Ads By Company Or Page

Retrieves a company’s Meta ads, creatives, engagement metrics, and campaign details.

ActionInstant

Get Paid Vs Organic Keywords

Compares a company’s paid and organic keyword performance.

ActionInstant

Search TikTok Ads By Keyword

Searches TikTok ads by keyword and returns matching ads and details.

ActionInstant

Start Google Shopping Search

Starts an asynchronous Google Shopping ad search for a company.

ActionInstant

Connect any two apps with Notis in the middle.

ActiveTrail and Adyntel, or any other combination from 1,000+ integrations.

When this happens · Trigger

Do this · Action

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