Add useful context to a person or organization record
Start with the identifiers you have and get an enriched entity profile to review in one place.
Trigger
Webhook received
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Action
Enhance Entity with Knowledge Graph
Enriches a person or organization with information from the Knowledge Graph.
Why this helps
Partial records leave founders repeating the same background research before making a decision.
- Enrich an entity using identifiers such as name, email, employer, or URL.
- Gather available public profile context for review.
- Reduce repeated lookup work across scattered sources.
Setup
Build it in a few focused steps.
- 1Connect ActiveMerge and Diffbot once in Notis.
- 2Create an automation in the portal or by telling Notis what you want.
- 3Tell Notis which submitted person or organization details to enrich and how to summarize them.
- 4Choose a webhook trigger and a channel for run reports.
- 5Test with one real entity record.
Questions about this workflow
What information can the enrichment include?
Depending on the match, Diffbot may return details such as employment history, education, location, and skills.
What information must I provide?
Provide identifying attributes such as a name, email, employer, or URL so Diffbot can look for a matching entity.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link ActiveMerge to Diffbot. A trigger fires from one place; an action lands in another.
ActiveMerge triggers
Diffbot actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Combine Entity Profiles
Combines entity profiles into an enriched unified view using the Knowledge Graph.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Get Diffbot Account Details
Retrieves account details, credit balance, and usage statistics.
Create Bulk Extract Job
Submits a bulk URL extraction job that runs in the background and provides downloadable results.
Diffbot Analyze
Analyzes a web page, identifies its type, and extracts structured data.
Create or Update Custom API
Creates or updates a Custom API with tailored website extraction rules.
Get Article Data
Extracts structured information such as authors and publication dates from an article.
Create Bulk Enhance Job
Submits a bulk entity enrichment job that runs asynchronously.
Get Discussion Thread
Extracts posts and their relationships from a web discussion thread.
Connect any two apps with Notis in the middle.
ActiveMerge and Diffbot, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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