Turn prospect signals into Apollo contacts
When an Ably-powered workflow surfaces a prospect, send its details to Notis and keep the next step in Apollo.
Trigger
Webhook received
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Action
Create Apollo contact
Creates a new contact in apollo.io; use `account id` to link to an organization and `contact stage id` for sales stage, noting that apollo does not perform automatic deduplication.
Why this helps
Prospect details arrive in event streams, then get lost while someone manually re-enters them in Apollo.
- Capture prospect details while they are fresh.
- Reduce manual re-entry between event-driven tools and Apollo.
- Keep contact creation tied to a clear incoming signal.
Setup
Build it in a few focused steps.
- 1Connect Ably and Apollo once in the Notis portal.
- 2Create an automation in Automations, New Automation, and give it a name and prompt.
- 3In one instruction, tell Notis to create an Apollo contact using the person details included in each incoming prospect signal.
- 4Choose the webhook trigger and where run reports should go.
- 5Send one real prospect example and confirm the resulting Apollo contact.
Questions about this workflow
What details should the webhook provide?
Include the person details Apollo needs to create a contact, such as a name and email when available. Include an account identifier if you want the contact linked to an existing Apollo account.
Will Apollo automatically prevent duplicate contacts?
No. Apollo does not automatically deduplicate contacts, so decide how Notis should handle possible duplicates before enabling repeated submissions.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Ably to Apollo. A trigger fires from one place; an action lands in another.
Ably triggers
Apollo actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Add Contacts to Sequence
Adds contacts to a specified apollo email sequence by initiating an asynchronous background job and returning its details.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Bulk organization enrichment
Enriches data for up to 10 organizations simultaneously by providing a list of their base company domains (e.g., 'apollo.io', not 'www.apollo.io').
Bulk people enrichment
Use to enrich multiple person profiles simultaneously with comprehensive data from apollo's database.
Bulk update account stage
Bulk updates the stage for specified existing apollo.io accounts, moving them to a valid new account stage.
Create an Apollo account
Creates a new account in apollo.io; a new record is created even if a similar account exists, and provided `owner id` or `account stage id` must be valid existing ids.
Create Apollo contact
Creates a new contact in apollo.io; use `account id` to link to an organization and `contact stage id` for sales stage, noting that apollo does not perform automatic deduplication.
Create Apollo deal
Creates a new sales opportunity (deal) in apollo.io; all provided ids (`owner id`, `account id`, `opportunity stage id`) must be valid existing apollo identifiers.
Create Apollo Task
Creates a distinct apollo.io task for each contact id in contact ids, assigning them to user id; this action is not for free plan users and repeated calls create duplicate tasks.
Connect any two apps with Notis in the middle.
Ably and Apollo, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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