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Notis

Move qualified leads forward in Apollo

Route a qualification signal into Notis and have the identified contact's Apollo stage updated.

Trigger

Webhook received

Notis starts this workflow when an external tool or custom backend sends an HTTP request.

Action

Update contact stage

Updates the stage for one or more existing contacts in apollo.io to a new valid contact stage, useful for managing sales funnel progression.

Why this helps

A lead can meet your qualification criteria in one system but remain stuck in an earlier Apollo stage.

  • Reflect qualification signals in the Apollo funnel.
  • Avoid manually locating and advancing contacts.
  • Use a valid stage chosen from the Apollo account's configured stages.

Setup

Build it in a few focused steps.

  • 1Connect Ably and Apollo once in the Notis portal.
  • 2Create an automation in Automations, New Automation, and give it a name and prompt.
  • 3In one instruction, specify the qualification signal, the Apollo contact identifiers, and the desired valid contact stage.
  • 4Choose the webhook trigger and where run reports should go.
  • 5Send one real qualification example and confirm the contact's stage in Apollo.

Questions about this workflow

Does the event choose a stage automatically?

The prompt should state the desired stage or explain a decision based on supplied signal data. The stage must exist in the Apollo account.

What if the signal does not include a contact ID?

Provide enough identifying information for Notis to find the intended contact, or include the Apollo contact ID. Do not assume an identifier that the event does not contain.

When this happens · Trigger

Do this · Action

Supported Triggers and Actions

Notis builds workflows that link Ably to Apollo. A trigger fires from one place; an action lands in another.

Ably triggers

Apollo actions

Recurring trigger

Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.

TriggerScheduled

Add Contacts to Sequence

Adds contacts to a specified apollo email sequence by initiating an asynchronous background job and returning its details.

ActionInstant

Webhook trigger

Notis starts this workflow when an external tool or custom backend sends an HTTP request.

TriggerInstant

Bulk organization enrichment

Enriches data for up to 10 organizations simultaneously by providing a list of their base company domains (e.g., 'apollo.io', not 'www.apollo.io').

ActionInstant

Bulk people enrichment

Use to enrich multiple person profiles simultaneously with comprehensive data from apollo's database.

ActionInstant

Bulk update account stage

Bulk updates the stage for specified existing apollo.io accounts, moving them to a valid new account stage.

ActionInstant

Create an Apollo account

Creates a new account in apollo.io; a new record is created even if a similar account exists, and provided `owner id` or `account stage id` must be valid existing ids.

ActionInstant

Create Apollo contact

Creates a new contact in apollo.io; use `account id` to link to an organization and `contact stage id` for sales stage, noting that apollo does not perform automatic deduplication.

ActionInstant

Create Apollo deal

Creates a new sales opportunity (deal) in apollo.io; all provided ids (`owner id`, `account id`, `opportunity stage id`) must be valid existing apollo identifiers.

ActionInstant

Create Apollo Task

Creates a distinct apollo.io task for each contact id in contact ids, assigning them to user id; this action is not for free plan users and repeated calls create duplicate tasks.

ActionInstant

Connect any two apps with Notis in the middle.

Ably and Apollo, or any other combination from 1,000+ integrations.

When this happens · Trigger

Do this · Action

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